Eddie Bauer unveils a site redesign and I like it. Lots of DHTML AJAX lightbox action makes for a pleasant shopping experience. The notion of a product detail page really has changed because they only exist in lightboxes on this site. First it was the Gap, then Cingular and now Eddie. Although, those sites still had traditional detail pages for individual products, Eddie Bauer has gotten rid of them entirely.

There can be usability issues with lightboxes, most notably the browsers ‘Back’ button not functionality properly; however, Fry Inc. solved this on the rebuild (as well as clicking outside the lightbox to close it). URLs can be sent as emails and printing works decently. Oh, the home page Flash Ken Burns mouseovers are also a nice surprise.

Interesting to see Core Metrics installed for analytics. I thought Omniture was running them all.