Links for the Week
Many good things on the Web this week. A few stand-outs below.
Avenue A Razorfish 2008 Digital Outlook Report [Guy Kawasaki:]
Guy Kawasaki has written up a summary and posted a “no registration required” download link. I haven’t had a chance to read this yet, but the 2007 report produced some good insight. Hat tip Jason Van Cleave.
37 Signals Seeks an Ad Agency [37 Signals]
I wonder what kind of client 37 Signals would be? After all, these guys got their start being an agency themselves, although one of a digital variety. After being disenfranchised by clients who didn’t see the light, they set out on their own. I guess that move paid off. I would think agencies who can deliver on both “usability” and “breakthrough creative” fronts will get a leg up. Otherwise, how could this relationship ever work out?
The adventures of Marissa [San Francisco Magazine]
“The serious power and glam passions of Marissa Mayer, the gorgeously geeky Googler who’s generating a new kind of Silicon Valley notoriety…”
Wonderful expose. What more can you say? (Note that paging links are Firefox-only)
Lack Management Support or Buy-in? Embarrass Them! [Occam's Razor]
Avinash continues to provide solid guidance to the Web analytics community on making a business case for getting real with data.
I didn’t know about Bar Camp until this week, but will definitely attend the next event. Looks like a mix of SXSW and E-tech. Donate a keg.
Brand-Driven Traffic Converts Best For Online Retailers [Media Post]
Doesn’t seem terribly surprising. Brand aware consumers most likely have established relationships and are more qualified than general because of this. Presumably, trust and credibility barriers aren’t so dubious for this segment.
You’ve got to give to receive. The best streaming radio bar none (John In the Morning Rocks).
February 29, 2008 No Comments
