Charles Wiedenhoft on Digital Design and Experience Strategy
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Digital Design Trends at TurboTax.com

Bring a check list of design trends and start checking them off at Intuit’s 2008 Turbo Tax Web site. As usual, design features and functionality are implemented very well and provide a great user experience. Customer reviews, ratings, lightboxes, home page “hero shot” demographic product segmentation, DHTML right-column sliders for promos, product comparison tools, calculators - and the list goes on. I think that 8K + customer reviews are the most I’ve ever seen for a single product. Well done.

TurboTax

February 26, 2008   No Comments