Product Ratings and Reviews

A few bullets for best practices in the realm of “help me choose” and “I need other people help me decide what I should do” from Neuro Web Design.

• Display # of reviews on product category landing pages inline with merchandise - expose sooner in the purchase path rather than later
• Sort by most poplular, or “what people ended up buying”
• Add statistics and bar charts to support “rational” decision making (e.g., 6 of 9, 67%, said they’d purchase this product again)
• Complement product ratings with customer stories/testimonials
• Extend reviewer profiles with more than just name and location (e.g., type of user: business, frequency: use everyday, occupation: accountant)
• Call all of this “social validation”