Collecting Qualitative Customer Data

A good Web Analyst will tell you behavioral data can only go so far. When paired with qualitative and competitive data, big improvements can happen. We’ve been looking at new ways to collect qualitative data recently. There are a lot of tools available, including: Foresee Results, OpinionLab, Island Data, and the list goes on. 

I’m a big fan of keeping things simple, so I like a custom implementation like you’ll see on Cooking.com. It’s a simple form with just a single field. It doesn’t disrupt users, but does get visibility on all pages. Evidently, it has been working well.